Learn how to stay in control of media interviews. Discover techniques to focus on your key messages instead of worrying too much about the questions you're asked. And find ways to deliver those messages in a clear, concise and compelling manner.  All without sounding like a slippery politician!

This course is aimed at individuals and organisations who may have to deal with the media during a crisis, whether that event is externally triggered – for example, by a so-called “act of God” – or internally by some kind of error, omission or malpractice. Participants are likely to be experienced in media and communications or hold senior management positions. During a crisis their roles may be public facing or behind-the-scenes. Attendance is strongly recommended for staff from organisations such as local authortities health trusts and housing associations that have a renewed imperative to plan and prepare for emergencies under the Civil Contingencies Act and in the wake of the terrible fire at Grenfell Tower.

A well written press release can get you, your product or service in the editorial media for free. But how you actually write that news release can make the difference between success and failure.

For press and PR people, heads of departments/services and senior managers who already have a good understanding of the interview process – in particular the importance of identifying key messages and “selling” those messages through techniques such as repetition. The workshop will build on existing skills and benefit anybody who may have to represent their organisation in times of emergency and/or crisis. Participants are likely to have been interviewed many times before on radio and by the print media but perhaps have less experience in front of camera.

Hour-long Skype interview sessions aimed at those who've already attended our staying in control of the message media training (or similar) and want to develop their broadcast skills further. Can be booked as a one-off session, perhaps as a dress rehearsal in advance of a real life interview or as a series of sessions over a period of weeks or months.

Aimed at organisations of all sizes who want to use the media in a positive way to help them achieve their aims whether social or commercial - to sell more widgets or make the world a better place.