Module one covers the interview process and how to manage it by shifting the emphasis from question and answer (all very well if the news is good and the questions are friendly) to question and response (which is better in all circumstances and especially when the news is bad and the questions are unfriendly). Puts interviewees in control of being interviewed not the interviewer. But not in that slippery and evasive way the worst politicians do.

In module two you'll learn how best to plan for media interviews using a simple planning matrix to capture your key messages, evidence them with carefully chosen facts that persuade your audience rationally and a narrative that engages readers, viewers and listeners emotionally.

Module three explores how interviewees can promote their key messages using practical techniques such as repetition, tagging and something we call conveyor belting. As with the first two modules there's plenty of opportunity for delegates to do hyper realistic practice interviews.

Module four is optional but highly recommended - especially for those who are soon to give real-life interviews. With a teacher-pupil ratio of 1:1, it gives individual trainees the chance to be put through their paces in a series of tailored, highly realistic and challenging practice interviews. The interviews are recorded and played back to provide the opportunity of private, detailed and constructive personal feedback. If you've already attended one of our face-to-face sessions this module can be sat separately either as a refresher or as an extender.

For press and PR people, heads of departments/services and senior managers who already have a good understanding of the interview process – in particular the importance of identifying key messages and “selling” those messages through techniques such as repetition. The workshop will build on existing skills and benefit anybody who may have to represent their organisation in times of emergency and/or crisis. Participants are likely to have been interviewed many times before on radio and by the print media but perhaps have less experience in front of camera.

Learn how to stay in control of media interviews. Discover techniques to focus on your key messages instead of worrying too much about the questions you're asked. And find ways to deliver those messages in a clear, concise and compelling manner.  All without sounding like a slippery politician!

Hour-long interview sessions via Zoom aimed at those who've already attended our (or other companies) broadcast media training and want to develop their broadcast skills further. Can be booked as a one-off session, perhaps as a dress rehearsal in advance of a significant real life interview or as a series of sessions over a period of weeks or months.

This course is aimed at individuals and organisations who may have to deal with the media during a crisis, whether that event is externally triggered – for example, by a so-called “act of God” – or internally by some kind of error, omission or malpractice. Participants are likely to be experienced in media and communications or hold senior management positions. During a crisis their roles may be public-facing or behind-the-scenes. Attendance is strongly recommended for staff from organisations such as local authorities, health trusts and housing associations that have a renewed imperative to plan and prepare for emergencies under the Civil Contingencies Act and in the wake of the terrible fire at Grenfell Tower.

Aimed at organisations of all sizes who want to use the media in a positive way to help them achieve their aims whether social or commercial - to sell more widgets or make the world a better place.

A well written press release can get you, your product or service in the editorial media for free. But how you actually write that news release can make the difference between success and failure.