We understand individuals and small businesses may not have the resources to book an exclusive group or one-to-one session, so we operate a wait list system. Give us you contact details and when enough people have registered their interest we'll be in touch to organise a date. For most sessions you'll be alongside (virtually that is) no more than five other trainees.
A well written press release can get you, your product or service in the editorial media for free. But how you actually write that news release can make the difference between success and failure.
So this workshop has been designed (and updated for the social media world) to help hone the perfect news release. It's aimed at anyone who'd like a bit of publicity for their business, charity or organisation but can't afford advertising or the services of an expensive PR company. Don't worry if you've never written a press release before. This course is also for those who've already written quite a few news releases but want to improve their hit rate.
In this workshop we'll help you understand what makes news so that you can significantly increase the chance of your releases getting published or broadcast. We'll show you:
We'll even help you unlock the power of the pyramids - not the Egyptian Pyramids - but the triangle template used to write news stories.
Richard Uridge has thrown away, deleted and defaced literally thousands of press releases in his 35 years as a journalist. It's taught him what makes a bad one. And he knows what makes a good one too.
To find out what other people think about this and other workshops click here to read their comments.
This workshop is available for in-house delivery which is cost effective if you've got more than a few people who need training with the added advantage that course content can be tailored to your specific organisational needs. Contact the trainer to discuss your requirements.
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"An excellent training session, very well run and very engaging. I would go as far as to say probably the best training session I have ever been on."