What the well-publicised spat between the Defence Secretary, Gavin Williamson, and the stand in Good Morning Britain presenter, Richard Madeley, tells us about the best - and worst - ways of handling adversarial media interviews. Williamson wanted to talk about deploying Brtish troops to Malawi to help protect endangered wildlife. What he ended up talking about was altogether different! So was the failure his, for failing to sieze control of the two way? Or Madeley's for asking the wrong kind of questions? And what tactics might we all deploy faced with similarly challenging circumstances? ACM's lead media trainer, Richard Uridge, deconstructs the exchange.
Answering a journalist's question is all very well when it's a helpful question. But if it's unhelpful, unanswerable or unwelcome responding is often better than actually answering. Providing you don't sound evasive, ignorant or both. So in this masterclass our lead media trainer, Richard Uridge, show you how to switch your interviews from a question and answer template to a question and response approach.
How to hook your audience at the start of your presentation by zooming in on a detail. It’s better, says our presentation skills coach, Richard Uridge, than overwhelming them with the “big picture.” Or boring them with something that looks and sounds the same as every other presentation they’ve ever seen.
"An excellent course that was very well presented by a trainer who was clearly experienced in his field and put his message across in a relaxed and good humoured manner. Thank you."