Too much business writing is still formulaic, flowery or, worse still, both. It uses words nobody understands - least of all the writer. And lacks clarity and creativity. It doesn't have to be this way. If you want to write right this course is a must.

It's aimed mainly at those who're writing for print. If you're writing largely online content then our writing for the web course may be more suitable. If you're writing for the spoken word you may want to book on our presentation skills or media training courses. Or of you're writing press release then, you've guessed, our writing press releases course may be better!

But after all that if you're still here this workshop will arm you with some simple techniques to radically improve the quality and results of your writing.


It'll come as no surprise to hear you'll be putting pen to paper, or rather fingers to keyboard, during this practical course. By the end you'll have written several pieces and learned how to:

  • Set a clear objective.
  • Build a logical structure.
  • Get your key messages across.
  • Choose an appropriate style.
  • Establish and build rapport.
  • Keep readers reading.
  • Make your writing more readable.
  • Write confidently and clearly.
  • Construct sound, clear sentences.
  • Use punctuation logically and helpfully.
  • Be sure of your grammar.
  • Leave a positive last impression.
  • Find the right style.
  • Focus on the reader.
  • Change your perspective.
  • Get the words right.
  • Boost readability.
  • Get closer to the reader.
  • Write effective introductions.
  • Decide what to keep and what to delete.
  • Edit and proof.


Your facilitator will be the former BBC broadcaster, Richard Uridge. He's been leading our media and communication workshops for the past 20 years and has been a journalist for 35. Which means he's highly experienced (as well as ancient) both as a trainer and as a writer - a combination of huge value to his trainees.



This workshop is available for in-house delivery which is cost effective if you've got more than a few people who need training with the added advantage that course content can be tailored to your specific organisational needs. Contact the trainer to discuss your requirements.


Media training

Writing press releases

Writing for the web

Social media training


Join our waiting list

We're sorry, the course youíve chosen isnít running as an open workshop at the moment but you can either register your interest and weíll let you know when itís back on, or ask to have it delivered in-house (see below).

Ask about in-house options

If you have more than a few staff to train, want to tailor the content to your exact organisational needs, prefer the privacy of one-to-one training, or simply want the flexibility of choosing a date and, for our face-to-face workshops, venue that suits you, then this is a great and, in most cases, cost-effective alternative to our public sessions.

Price From £999 per day (or per hour)*

* Please note the rate depends on workshop type and duration. You may pay even less than the price shown for shorter sessions.

Book an in-house workshop

If you're ready to order an in-house workshop and you want to use our secure, online booking system then click on the order in-house button below. You'll get a chance to let us know your preferred date at the next step.

Price From £999 per day (or per hour)*

What our clients say:

"An excellent course that was very well presented by a trainer who was clearly experienced in his field and put his message across in a relaxed and good humoured manner. Thank you."

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