We understand individuals and small businesses may not have the resources to book an exclusive group or one-to-one session, so we operate a wait list system. Give us you contact details and when enough people have registered their interest we'll be in touch to organise a date. For most sessions you'll be alongside (virtually that is) no more than five other trainees.
This is the way most organisations choose to work with us. You get to choose the workshop, nominate who you want to sit the session, fix a time and date that suits everyone and decide whether you want online or in-person delivery. We do the rest – even down to tweaking the training to match your specific needs. All we need is a bit of information about you so click the organise button to get the ball rolling.
Price | From £1299 per session |
Module three explores how interviewees can promote their key messages using practical techniques such as repetition, tagging and something we call conveyor belting. As with the first two modules there's plenty of opportunity for delegates to do hyper realistic practice interviews.
This module, as before, builds on the knowledge and practice of those preceding it. It explores the techniques interviewees need to deploy to make their key messages stand out so that they are remembered by a live audience or passed on via the editing process to readers, viewers, listeners and Internet users in pre-recorded interviews. The techniques are analogous to highlighting the important bits of a written document by CAPITALISATION or by bolding or underlining. Again the newly acquired skills are put to the test in a series of interviews that build on the knowledge learned in the preceding sessions.
Specific points covered include:
This module focuses, rightly, on message delivery - it is, after all, the most important bit. But we close module three with a brief discussion on the other two components of the media experience – the medium and the messenger.
This lesson covers things like:
COURSE OVERVIEW
Our media interview training is based on a unique system designed and developed by ACM over the past 25 years and rated as highly effective by more than 12,000 individuals and 2,500 organisations. We call it the 3P® approach - a hugely practical yet remarkably straightforward way of equipping interviewees with the skills they need to stay in control of the media – even under hostile questioning. The three initials of the title stand for the planning that should be done before an interview, the process of managing an interview to avoid being dictated to by the interviewer and the promotion of key messages during an interview.
AIMED AT
Anyone who comes into contact with the media - online and offline - in both good and bad news situations. Also great in these challenging times for those giving interviews remotely via Skype or Zoom or similar.
FACILITATOR
Your facilitator will be the former BBC broadcaster, Richard Uridge. He's been leading our media and communication workshops for the past 25 years and has been a journalist for 35. Which means he's highly experienced (as well as ancient) both as a trainer and as a broadcaster - a combination of huge value to his trainees.
🦉Read our trainer's latest posts on media relations.
FEEDBACK
To find out what other people think about this and other workshops click here to read their comments.
IN HOUSE
This workshop is available for in-house delivery which is cost effective if you've got more than a few people who need training with the added advantage that course content can be tailored to your specific organisational needs. Contact the trainer to discuss your requirements.
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