MEDIA TRAINING for local government

Learn how to stay in control of the message.

Media interviews can be tough at the best of times. But for councillors and officers they can be doubly difficult with interviewees facing the twin challenges of making often difficult subject matter clear enough for a lay audience to understand, without getting bogged down in the politics. And often all in a 30 second soundbite!

So at ACM we've developed a media training system aimed specifically at the local government sector. We call it the 3P approach and it comes highly recommended.  Discover how to say what you want to say during interviews without having to wait for the journalist to ask you the right kind of questions. Learn how to plan for interviews at short notice using a simple but effective matrix. Get realistic practice at staying in control of the interview process - even in the face of hostility. And find out how to promote your key messages using practical techniques such as repetition and tagging - the 3Ps in a nutshell.

And, by the way, even if you're not expecting to do an interview anytime soon this training is invaluable for other forms of communication such as bidding for funding or presenting to council and public meetings.


Our media training workshops are facilitated by Richard Uridge. As a former BBC broadcaster and journalist, he knows exactly how to help you deal with the Paxmans of this world. His relaxed and informal style will help bring the very best out of you. Read more about Richard here.

Join our waiting list

We're sorry, the course youíve chosen isnít running as an open workshop at the moment but you can either register your interest and weíll let you know when itís back on, or ask to have it delivered in-house (see below).

Ask about in-house options

If you have more than a few staff to train, want to tailor the content to your exact organisational needs, prefer the privacy of one-to-one training, or simply want the flexibility of choosing a date and, for our face-to-face workshops, venue that suits you, then this is a great and, in most cases, cost-effective alternative to our public sessions.

Price From £1299 per day (or per hour)*

* Please note the rate depends on workshop type and duration. You may pay even less than the price shown for shorter sessions.

Book an in-house workshop

If you're ready to order an in-house workshop and you want to use our secure, online booking system then click on the order in-house button below. You'll get a chance to let us know your preferred date at the next step.

Price From £1299 per day (or per hour)*

What our clients say:

"An excellent course that was very well presented by a trainer who was clearly experienced in his field and put his message across in a relaxed and good humoured manner. Thank you."
01584 890970

ACM Training

ACM Training is a trading name of Crosshands Limited. Our registered office is at the above address and our registration number is 03136393.

Five minute masterclasses
Special offers
Consultancy services

Follow us on Facebook  Follow us on Twitter  Read the ACM blog  Read the Difficult People blog  LinkedIn

© ACM Training