How can you use Facebook to help you achieve your organisational aims and objectives? Can you Tweet for profit (or however else you measure success in your business)? Does blogging actually work and if so, how should you go about it? Should I start a YouTube channel? What about pictures to Instagram? And isn't LinkedIn just a place for job seekers? If you've been grappling with these sorts of questions, then this workshop is for you.
The aim is to equip participants with the knowledge and skills to use Facebook, Twitter, LinkedIn, Wordpress and other social media platforms as a significant contributor to their overall organisational aims and objectives.


  • The social web paradox: how Facebook et al have changed nothing but everything!
  • Golden opportunity: what the social web offers in marketing, PR and communication terms.
  • Getting started: why identifying aims and objectives must happen before choosing social web tools.
  • Know thine audiences: how an understanding of your customers, clients or service users can help target your social media effort.
  • Content is king: how to create both brilliant and sustainable content and why without it you're bound to fail.
  • Three Act Play: why content has to be structured to hook attention and make the most of the way web users surf the Internet.
  • Style: why informal is better than formal.
  • Platforms: which platforms to choose and why plus how three is better than one.
  • Privacy: the crucial difference between private and public personal information and how to protect what's genuinely private.
  • Rules is rules: how to draw up an enabling social media policy that both encourages and protects staff.
  • Don't be rude: an exploration of social media etiquette.
  • Law: how to avoid breaking it!
  • Monitoring: how to monitor the social web and why it's essential if you're to get a return on your investment.
  • Tools: the tools and apps that can reduce the time and effort.


These workshops are run by Richard Uridge. Reads his blog posts at (work-related) and (cycling-related) See our Facebook page. Follow Richard on Facebook, Twitter and LinkedIn to see what he's up to.


To find out what other people think about this and other workshops click here to read their comments.


This workshop is available for in-house delivery which is cost effective if you've got more than a few people who need training with the added advantage that course content can be tailored to your specific organisational needs. Contact the trainer to discuss your requirements.


Media training

The Social Media Testbed

Advanced media training

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We're sorry, the course youíve chosen isnít running as an open workshop at the moment but you can either register your interest and weíll let you know when itís back on, or ask to have it delivered in-house (see below).

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If you have more than a few staff to train, want to tailor the content to your exact organisational needs, prefer the privacy of one-to-one training, or simply want the flexibility of choosing a date and, for our face-to-face workshops, venue that suits you, then this is a great and, in most cases, cost-effective alternative to our public sessions.

Price From £999 per day (or per hour)*

* Please note the rate depends on workshop type and duration. You may pay even less than the price shown for shorter sessions.

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If you're ready to order an in-house workshop and you want to use our secure, online booking system then click on the order in-house button below. You'll get a chance to let us know your preferred date at the next step.

Price From £999 per day (or per hour)*

What our clients say:

"An excellent course that was very well presented by a trainer who was clearly experienced in his field and put his message across in a relaxed and good humoured manner. Thank you."
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