Aimed at organisations of all sizes who want to use the media in a positive way to help them achieve their aims whether social or commercial - to sell more widgets or make the world a better place.


We tend to run this workshop only on an in-house basis given that different organisations have such different needs. That said, when there's sufficient interest we do run them publicly so add you name to the waitlist if you'd like this to happen.

We break the business of media management into 10 easy-to-follow steps:

  1. Identify your AIM
  2. Break it into manageable and measurable OBJECTIVES
  3. Identify the TARGET AUDIENCES you need to achieve those objectives
  4. RESEARCH your target so you know how best to achieve the behavioural change you need to attain your objectives
  5. Match the target audiences to TARGET MEDIA
  6. Devise KEY MESSAGES that work for your audience and media targets.
  7. REFRAME those key messages into credible and quotable soundbites.
  8. Design CAMPAIGN stories and events that provide a vehicle for your key messages
  9. Draw up a TIMETABLE based on priorities and resources
  10. MONITOR and EVALUATE your campaign so you can MODIFY them for outcomes not output.


Richard Uridge has first hand experience of media campaigns - he helped run Oxfam's most successful ever regional fund-raising campaign to help victims of the Rwandan genocide. With an initial target of £50,000 it quickly reached more than £1 million thanks to his inside knowledge of the media. Since then he's helped hundreds of charities in their media campaigns and strategies. Please get in touch to see how Richard can help you achieve your aims and objectives through the media.


Media training

Crisis communication

Presentation skills


Join our waiting list

We're sorry, the course youíve chosen isnít running as an open workshop at the moment but you can either register your interest and weíll let you know when itís back on, or ask to have it delivered in-house (see below).

Ask about in-house options

If you have more than a few staff to train, want to tailor the content to your exact organisational needs, prefer the privacy of one-to-one training, or simply want the flexibility of choosing a date and, for our face-to-face workshops, venue that suits you, then this is a great and, in most cases, cost-effective alternative to our public sessions.

Price From £999 per day (or per hour)*

* Please note the rate depends on workshop type and duration. You may pay even less than the price shown for shorter sessions.

Book an in-house workshop

If you're ready to order an in-house workshop and you want to use our secure, online booking system then click on the order in-house button below. You'll get a chance to let us know your preferred date at the next step.

Price From £999 per day (or per hour)*

What our clients say:

"An excellent course that was very well presented by a trainer who was clearly experienced in his field and put his message across in a relaxed and good humoured manner. Thank you."
01584 890970

ACM Training

ACM Training is a trading name of Crosshands Limited. Our registered office is at the above address and our registration number is 03136393.

Five minute masterclasses
Special offers
Consultancy services

Follow us on Facebook  Follow us on Twitter  Read the ACM blog  Read the Difficult People blog  LinkedIn

© ACM Training