| WRITING FOR THE WEB |   |
| Duration: 1 day Max number of participants: 8 |
AIMED AT
This workshop is aimed at web designers, intranet contributors, online and technical writers and editors, usability engineers, sales and marketing professionals, and managers of these functions. Although there are no prerequisites, a general knowledge of web usability issues and some experience with writing in general are useful.
CONTENT
Delegates will learn to create web content that is useful, usable, and appealing. Rewriting text according to our guidelines usually doubles a website's or intranet's usability, as well as increases the chance that key messages are communicated.
OBJECTIVES
By the end of this practical one-day workshop, through a combination of, video highlights from user testing, theory and exercises, including rewriting pages from your own website or intranet, delegates should cover the following objectives:
UNDERSTANDING PEOPLE
How users read
Differences across user groupsUNDERSTANDING WRITING
Rules of web writing
How to increase credibility on the Web
Finding a "voice" for the siteIncreasing Your Content's Appeal
Organising content
Optimising every part of the pageUNDERSTANDING THE TECHNOLOGY
Writing to be found
Making content more accessible
Graphics - when to use them, when to avoid them
Help and online documentation
Press releases and writing for the media
Writing for alternative media: Blogs and Wikis
Writing to be printed out
UNDERSTANDING ORGANISATIONAL POLITICS
Style guides
Repurposing content
Content management strategies
Justifying the re-write
WORKSHOP FACILITATOR
Your facilitator will be the BBC broadcaster, Richard Uridge. With a wealth of experience in presentation, journalism, production & direction, training & consultancy, Richard has been leading our Media and Communication workshops for the past 15 years. Should you wish to find out more about Richard, ACM Training's clients, our training programmes or productions, please return to the home page of our website, to make your selection.
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DATES, LOCATIONS & VENUES
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TO BOOK A PLACE
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FOR FURTHER INFORMATION
...about ACM Training, our clients, production facilities and terms & conditions, please feel free to browse this website or email me at richard@acmtraining.co.uk
IN-HOUSE
...is the way we deliver training to most of our bigger clients. Depending on the workshop we can cater for up to a dozen people at a time - sometimes more. Contact us with your requirements.