ACM Training | workshops & courses

When the economic climate is so difficult, the one thing that might just separate your organisation from the rest is the way you market your product, idea or service and look after your clients. The aim of this programme is to develop and improve your organisation through enhanced marketing skills and the service you provide to your clients. We focus on the key areas of finding new clients; promotion & publicity; creating a successful client experience; image & presentation skills.

OBJECTIVES

By the end of this programme, through the use of practical and ‘life-like’ activities, group work, role play, debate, guided discussion and case studies, delegates should be able to demonstrate of solid understanding of how to apply the following to their day-to-day business to grow market share, enhance consumer awareness and build on existing goodwill:

An introduction to client behaviour
An explanation of how clients make purchasing decisions and buying situations
An explanation of the influences that affect client decision making
How to use the client decision making process to create demand
The promotional mix - advertising, sales promotions, personal selling, direct marketing and PR
Understanding the customer service framework
Creating customer satisfaction and how to retain clients
Handling complaints
A definition of image and the importance of first impressions
Assessing the image you currently convey
Define the values you want to project to others
Action plan for improvements to image

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DATES, LOCATIONS & VENUES

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TO BOOK A PLACE

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FOR FURTHER INFORMATION

...about ACM Training, our clients, production facilities and terms & conditions, please feel free to browse this website or email me at richard@acmtraining.co.uk

IN-HOUSE

...is the way we deliver training to most of our bigger clients. Depending on the workshop we can cater for up to a dozen people at a time - sometimes more. Contact us with your requirements.