HANDLING THE MEDIA - breakfast briefing

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Register your interest in a public group session

We understand individuals and small businesses may not have the resources to book an exclusive group or one-to-one session, so we operate a wait list system. Give us you contact details and when enough people have registered their interest we'll be in touch to organise a date. For most sessions you'll be alongside (virtually that is) no more than five other trainees.

Join wait list

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Organise an in-house private course

This is the way most organisations choose to work with us. You get to choose the workshop, nominate who you want to sit the session, fix a time and date that suits everyone and decide whether you want online or in-person delivery. We do the rest – even down to tweaking the training to match your specific needs. All we need is a bit of information about you so click the organise button to get the ball rolling.

Price

From £999 per session

organise

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AIMED AT

Busy people with very little time on their hands but a genuine desire to improve the way they manage the media – both personally and organisationally. Please note that this workshop is currently only available for in-house delivery.

CONTENT

Food for thought and food to eat! This breakfast briefing samples the very best of our three most popular workshops - Media Relations: tv, radio, print; Writing Press Releases & Media Strategies & Campaigns -helping you to deal more successfully with the media. Why gulp down breakfast and do battle with the rush-hour traffic when you can join us for coffee and freshly-baked pastries.

TOPICS

 

• The basic principles underlying an organisation’s approach to the media
• Getting the message right, which is the key to a successful interview
• What to say when you don’t have the answer
• What to say when you do have the answer but rather wouldn’t disclose it
• How to deal with awkward interviewers
• Interview planning and preparation
• Identifying and selling a key message
• Understanding the relative strengths and weaknesses of television, radio and newspapers
• Demeanour – how not to look shifty, stupid or both
• Dress – what to wear, what to avoid and why
• Voice and tone – getting the best possible sound
• Writing press releases, taking into account the 'so what' factor, editing, proofing, sending & follow up
• Appreciating different forms of media campaigns, including social marketing and media advocacy
• Identify your target audiences & define the most effective way to reach them through the media
• Addressing how the media can best be used
• Methods for choosing your media targets – tv, press & print, radio, online
• Researching and establishing contacts with all the key media
• Assessing your impact, managing the feedback you receive and monitoring the media