| CRISIS COMMUNICATION & MEDIA MANAGEMENT STRATEGIES |   |
| Duration: 1 day/10am-4.30pm Max number of participants: 10 |
AIMED AT
This workshop combines advanced media skills with crisis communication tactics and is aimed at those at the highest level within the organisation who will already have significant experience in dealing with the media.
OBJECTIVES
1. Better awareness of media communication problems and good practice
2. Familiarity with the latest organisational communication systems
3. Demonstrating good practice in handling real problems with media
4. How to develop media strategies for prevention
5. How to manage high profile media events and crises
6. Handling bad news/adverse publicity
CONTENT
The day is divided into four sections with regular breaks for drinks, refreshments and lunch.
Media Management
Prevention is better than cure. How positive, proactive media strategies can be used to reduce reactive and negative news. Alongside the second scenario (see the message section) we examine management techniques for controlling and handling bad news, high profile events and crises both within the context of an interview and more generally. By the end of this section the following key points will have emerged: -
• Crisis! What crisis? Handling the media in times of trouble
• Holding statements
• Breaking news
• Something and nothing – what to say when there’s not much to go on
• Don’t ask me I’m just a member of staff – working out who can say what, where and when
• Bring in the cavalry – when to use a press officer
• Pitching “good news” stories
• Building relationships with journalists
• Marketing your news
• Dressing stories
Your facilitator will be the BBC broadcaster, Richard Uridge. With a wealth of experience in presentation, journalism, production & direction, training & consultancy, Richard has been leading our Media and Communication workshops for the past 15 years. Should you wish to find out more about Richard, ACM Training's clients, our training programmes or productions, please return to the home page of our website, to make your selection.
TO FIND OUT WHAT OTHERS THINK
...about this and other workshops click here and then choose from the drop down menu to read their feedback.
DATES, LOCATIONS & VENUES
...for all of our workshops can be found here.
TO BOOK A PLACE
...click the "check availability" button at the top of the page and then click "book now" next to your chosen date. Alternatively email bookings@acmtraining.co.uk
FOR FURTHER INFORMATION
...about ACM Training, our clients, production facilities and terms & conditions, please feel free to browse this website or email me at richard@acmtraining.co.uk
IN-HOUSE
...is the way we deliver training to most of our bigger clients. Depending on the workshop we can cater for up to a dozen people at a time - sometimes more. Contact us with your requirements.