PERFECT PITCHES

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Register your interest in a public group session

We understand individuals and small businesses may not have the resources to book an exclusive group or one-to-one session, so we operate a wait list system. Give us you contact details and when enough people have registered their interest we'll be in touch to organise a date. For most sessions you'll be alongside (virtually that is) no more than five other trainees.

Join wait list

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Organise an in-house private course

This is the way most organisations choose to work with us. You get to choose the workshop, nominate who you want to sit the session, fix a time and date that suits everyone and decide whether you want online or in-person delivery. We do the rest – even down to tweaking the training to match your specific needs. All we need is a bit of information about you so click the organise button to get the ball rolling.

Price

From £999 per session

organise

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PROGRAMME OUTLINE

Making a name for your organisation isn’t easy. It requires a strategic approach, carried out with skill by a knowledgeable and trained staff. You could have the most marketable product or service in the world, but if you don’t approach the media correctly, you won’t get the coverage you deserve. Strategic pitching will dramatically elevate your organisation's visibility, increase awareness and generate lasting attention and good will. By the end of this workshop, through practical and effective training activities, you should be able to: 

·          Develop successful pitches 

 ·          Appreciate the role of strategic media campaigns 

 ·          Develop strong story angles

 ·          Troubleshoot problem pitches

 ·          Develop relationships with journalists and editors 

·          Understand the techniques required to break into national press and top-tier outlets

 ·          Generate feature coverage on your organisation

 ·          List some powerful tips for pitching to the media

 ·          Design a step-by-step method for structuring media pitches

 ·          Identify several avenues for generating strong story angles

 ·          Gain increased confidence in pitching

 ·          Describe the four things every editor has to hear in every pitch

 ·          Explain why you need to pitch in 15 seconds or less

 ·          Identify the one buzzword that can turn a “no” into a “yes”

 ·          Recognise insider 'lingo' and techniques that will make you a journalist’s best friend

 ·          Uncover the email pitching secrets that will make editors read and respond to your emails