Throughout the course, examples and case studies are provided so delegates can understand the nature and complexity of various parts of event management better. Numerous exercises are also provided to help delegates immediately apply the techniques to a particular event that they plan to manage. The course is suitable for both those who are new to the field as well as for those delegates who have some event management experience, but are looking to gain new insights, refresh their event management style and strategies, or to develop a more professional approach to managing your events.


  • What is involved in managing an event - all of the key elements to consider
  • Planning - what should you consider before making any plans - conducting an event needs analysis
  • Developing an event management plan, what is your aim, what are your objectives?
  • What, if any, are the risks involved - completing an event risk assessment [unfortunately, we now live in a very litigious era].
  • Budgetary considerations - how to control the uncontrollable
  • Who is going to help you? The value of partners, sponsors, volunteers, past delegates.
  • Who can you delegate to, are you a procrastinator - managing your time appropriately [in addition to all the other task you need to complete, if event management isn't your sole role within your organisation]
  • Innovative ways in which to obtain sponsorship
  • Choosing the appropriate venue, or, if you don't have a choice, making the best of the venue you have to use
  • Catering considerations - nothing like food to determine the success or otherwise of your event!
  • Guest speakers, entertainers - do you need others to attract delegates? And, if so, how will you do this?
  • How will you market and promote your event?
  • What happens during the event - roles?
  • Post event - feedback & evaluation - how well did you do; how to thank the team; how to make the most of those who have attended; lessons to be learnt before the next event!


Sandy Keating leads this workshop. Quite apart from organising hundreds of events for us over the years, she's also organised major events for hundreds of clients - particularly in the not-for-profit sector. Having been trainer for close to 25 years, Sandy has been facilitating our Event Management Training course for the past 10 years.


To find out what other people think about this workshop click here to read their comments.


This workshop is available for in-house delivery which is cost effective if you've got more than a few people who need training with the added advantage that course content can be tailored to your specific organisational needs. Contact the trainer to discuss your requirements.


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What our clients say:

"An excellent course that was very well presented by a trainer who was clearly experienced in his field and put his message across in a relaxed and good humoured manner. Thank you."

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