Register your interest in a public group session

We understand individuals and small businesses may not have the resources to book an exclusive group or one-to-one session, so we operate a wait list system. Give us you contact details and when enough people have registered their interest we'll be in touch to organise a date. For most sessions you'll be alongside (virtually that is) no more than five other trainees.

Organise an in-house private course

This is the way most organisations choose to work with us. You get to choose the workshop, nominate who you want to sit the session and fix a time and date that suits everyone. We do the rest – even down to tweaking the training to match your specific needs. All we need is a bit of information about you so click the organise button to get the ball rolling.

Price From £599 per session

One-to-one training

Just you and the trainer’s undivided attention. Some people prefer to sit our courses on their own. Click the button to tell us a bit about yourself and suggest a date.

Price From £399 per session

Coaching and mentoring

Maybe you don’t want or need a full training course but would like a little help. Or maybe you’d like a lot of help. Either way coaching and mentoring could be the answer. Tell us more and we’ll be in touch.

Price £199 for first hour, £99/hr thereafter

A well written press release can get you, your product or service in the editorial media for free. But how you actually write that news release can make the difference between success and failure.

So this workshop has been designed (and updated for the social media world) to help hone the perfect news release. It's aimed at anyone who'd like a bit of publicity for their business, charity or organisation but can't afford advertising or the services of an expensive PR company. Don't worry if you've never written a press release before. This course is also for those who've already written quite a few news releases but want to improve their hit rate.


In this workshop we'll help you understand what makes news so that you can significantly increase the chance of your releases getting published or broadcast. We'll show you:

  • How to think like a hack and write like a hack;
  • Why oven ready is best if not for chicken then for press releases;
  • How to send them, where to send them and when to send them - all factors critical to success.

We'll even help you unlock the power of the pyramids - not the Egyptian Pyramids - but the triangle template used to write news stories.


Richard Uridge has thrown away, deleted and defaced literally thousands of press releases in his almost 40 years as a journalist. It's taught him what makes a bad one. And he knows what makes a good one too.


To find out what other people think about this and other workshops click here to read their comments.



Media training

What our clients say:

"An excellent training session, very well run and very engaging. I would go as far as to say probably the best training session I have ever been on."

07831 354026

ACM Training

ACM Training is a trading name of Crosshands Limited. Our registered office is at the above address and our registration number is 03136393.

Free stuff
Special offers
ACM Training blog

Follow us on Twitter  Read the ACM blog  LinkedIn

© ACM Training