BROADCAST MEDIA TRAINING Module 1

Module one covers the interview process and how to manage it by shifting the emphasis from question and answer (all very well if the news is good and the questions are friendly) to question and response (which is better in all circumstances and especially when the news is bad and the questions are unfriendly). Puts interviewees in control of being interviewed not the interviewer. But not in that slippery and evasive way the worst politicians do.

Register your interest in a public group session

We understand individuals and small businesses may not have the resources to book an exclusive group or one-to-one session, so we operate a wait list system. Give us you contact details and when enough people have registered their interest we'll be in touch to organise a date. For most sessions you'll be alongside (virtually that is) no more than five other trainees.

Organise an in-house private course

This is the way most organisations choose to work with us. You get to choose the workshop, nominate who you want to sit the session, fix a time and date that suits everyone and decide whether you want online or in-person delivery. We do the rest – even down to tweaking the training to match your specific needs. All we need is a bit of information about you so click the organise button to get the ball rolling.

Price

From £1299 per session

This module explores the process of being interviewed – whether on radio, television in print or for the web - so that interviewees understand how they can switch from being led by the questions (something that’s beyond their control) to response-led (something very much within their control). It’s an experiential session where participants acquire the practical and intellectual skills needed to switch from reactive to proactive through a series of realistic one-to-one interviews on subjects drawn from their own field. These highly realistic simulated interviews are recorded for evaluation and feedback (both dynamically during the online session and/or post-course).

Specific points covered include:

Knowledge is power – how what you know already puts you in a powerful position.
Breaking the mould – shifting the interview template from Q & A (question and answer – often problematic) to Q & R (question and response) to make the most of your knowledge “power.”
How focussing on key messages helps measure the value of the question-side of the interview equation.
How categorising the questions asked as helpful, unhelpful and neutral will suggest the correct response.
Keeping the audience on side – how to deal with questions you can’t or don’t want to answer without appearing unhelpful or evasive.
Moving on – how to steer an interview in your direction and say what you want when the questions don’t fit.
“But” and “and” – how two little words are the most powerful weapons in the interviewees’ armoury.
Anger management – why coolness under fire is important and how to maintain it even under hostile or adversarial interrogation.

COURSE OVERVIEW
Our media interview training is based on a unique system designed and developed by ACM over the past 25 years and rated as highly effective by more than 12,000 individuals and 2,500 organisations. We call it the 3P® approach - a hugely practical yet remarkably straightforward way of equipping interviewees with the skills they need to stay in control of the media – even under hostile questioning. The three initials of the title stand for the planning that should be done before an interview, the process of managing an interview to avoid being dictated to by the interviewer and the promotion of key messages during an interview.

AIMED AT
Anyone who comes into contact with the media - online and offline - in both good and bad news situations. Also great in these challenging times for those giving interviews remotely via Skype or Zoom or similar.

FACILITATOR
Your facilitator will be the former BBC broadcaster, Richard Uridge. He's been leading our media and communication workshops for the past 25 years and has been a journalist for 35. Which means he's highly experienced (as well as ancient) both as a trainer and as a broadcaster - a combination of huge value to his trainees.

🦉Read our trainer's latest posts on media relations.

FEEDBACK
To find out what other people think about this and other workshops click here to read their comments.

IN HOUSE
This workshop is available for in-house delivery which is cost effective if you've got more than a few people who need training with the added advantage that course content can be tailored to your specific organisational needs. Contact the trainer to discuss your requirements.

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