| MEDIA & COMMUNICATION MANAGEMENT |   |
| Duration: 1 day Max number of participants: 12 |
AIMED AT
Any individual or organisation requiring effective and insightful advice about how to successfully engage the media.
SERVICE OFFERED
With more than 20 years of experience as a journalist, having worked with some of the UK's most notable newspapers, radio and television organisations, as as a journalist, producer and presenter, and having founded ACP Television, an award-winning documentary production company, Richard Uridge, is your expert media and communication advisor. If you require assistance with any of the following, then please do not hesitate to get in touch:
- The basic principles underlying an organisation’s approach to the media
- Getting the message right, which is the key to a successful interview
- What to say when you don’t have the answer
- What to say when you do have the answer but rather wouldn’t disclose it
- How to deal with awkward interviewers
- Interview planning and preparation
- Identifying and selling a key message
- Understanding the relative strengths and weaknesses of television, radio and newspapers
- Demeanour – how not to look shifty, stupid or both
- Dress – what to wear, what to avoid and why
- Voice and tone – getting the best possible sound
- Writing press releases, taking into account the 'so what' factor, editing, proofing, sending & follow up
- Appreciating different forms of media campaigns, including social marketing and media advocacy
- Identify your target audiences & define the most effective way to reach them through the media
- Addressing how the media can best be used
- Methods for choosing your media targets – tv, press & print, radio, online
- Researching and establishing contacts with all the key media
- Assessing your impact, managing the feedback you receive and monitoring the media
COST
A flat daily rate of £999 if you pay at the time of booking, or £1,299 if you want us to invoice you for payment up to 14 days after delivery. Both rates assume in-house provision of the venue and catering.
DISCOUNT
We are always happy to offer clients a substantial discount for bulk bookings.
TO FIND OUT WHAT OTHERS THINK
...about this and other workshops click here and then choose from the drop down menu to read their feedback.
DATES, LOCATIONS & VENUES
...for all of our workshops can be found here.
TO BOOK A PLACE
...click the "check availability" button at the top of the page and then click "book now" next to your chosen date. Alternatively email bookings@acmtraining.co.uk
FOR FURTHER INFORMATION
...about ACM Training, our clients, production facilities and terms & conditions, please feel free to browse this website or email me at richard@acmtraining.co.uk
IN-HOUSE
...is the way we deliver training to most of our bigger clients. Depending on the workshop we can cater for up to a dozen people at a time - sometimes more. Contact us with your requirements.