MANAGING MEDIA CAMPAIGNS

---

Register your interest in a public group session

We understand individuals and small businesses may not have the resources to book an exclusive group or one-to-one session, so we operate a wait list system. Give us you contact details and when enough people have registered their interest we'll be in touch to organise a date. For most sessions you'll be alongside (virtually that is) no more than five other trainees.

Join wait list

---

Organise an in-house private course

This is the way most organisations choose to work with us. You get to choose the workshop, nominate who you want to sit the session, fix a time and date that suits everyone and decide whether you want online or in-person delivery. We do the rest – even down to tweaking the training to match your specific needs. All we need is a bit of information about you so click the organise button to get the ball rolling.

Price

From £999 per session

organise

---

GENERAL AIM

Working with the media is an effective way to influence attitudes and opinions about your programme, issue or product. In this workshop we aim to help you develop and manage a media relations campaign, which is one of the most effective ways to reach your target audience. This workshop is ideal if you or your colleagues want to run campaign, launch a new product or idea, or widen your existing client/customer base and you would like to harness the media to full effect. 

SPECIFIC TOPICS

Media campaigns are an important part of any organisation’s communications strategy. This workshop is designed to equip each participant with the key skills needed to develop a successful media relations campaign plan including: 

• Knowing how to start a media campaign
• Appreciating different forms of media campaigns, including social marketing and media advocacy
• Understanding what the media want in a story
• Establishing what goals you want to accomplish
• Developing an effective communication plan and identifying the most effective communication methods for the campaign - including feature placement, photo opportunities, drafting news releases and briefing journalists
• Defining, identifying and studying your target audience
• Determining your desired result
• Identifying and developing your core messages
• How to make sure information is provided in a clear and timely manner
• Strategies for spreading your message to influence your target audience to achieve the desired result
• Drawing up an accurate budget and identifying all the resources, including staff required for the campaign
• Agreeing timescales and deadlines
• Knowing how to select the most appropriate media channel for each audience
• Categories of news media: television, radio, newspapers, magazines and how they can each play useful roles in any media campaign
• Understanding the characteristics and deadlines for each media medium
• Researching and establishing contacts with all the key media, be it local, regional, national, ethnic minority media, the specialist or trade press and professional organisations
• Monitoring your progress, including ‘instant feedback, ‘story of the day’, and promoting your ‘thought leader’
• Drawing up a means of evaluating, measuring and communicating the campaign’s success